Yelena Kovalenko
Performance Marketing Strategist
& Digital Growth Expert
Helping businesses build scalable marketing systems
and drive predictable revenue growth
6+ years of experience
Meta Certified Professional (5+ certifications)
Recognized internationally
for marketing excellence and performance-driven growth
TITAN Business Awards 2026 - Gold Winner
Vega Digital Awards 2025 - Silver Winner
About
I am a performance marketing strategist with over 6 years of experience specializing in building full-funnel systems that drive measurable and scalable business growth.
My work focuses on aligning marketing, analytics, and sales processes to ensure consistent lead generation, improved conversion rates, and long-term revenue growth.
I have managed campaigns across
e-commerce, beauty, healthcare, education, B2B, and manufacturing sectors, implementing advanced tracking systems and data-driven optimization strategies.
I am a performance marketing strategist with over 6 years of experience specializing in building full-funnel systems that drive measurable and scalable business growth.
My work focuses on aligning marketing, analytics, and sales processes to ensure consistent lead generation, improved conversion rates, and long-term revenue growth.
I have managed campaigns across
e-commerce, beauty, healthcare, education, B2B, and manufacturing sectors, implementing advanced tracking systems and data-driven optimization strategies.
My Approach
• Strategy-driven marketing systems
• Full-funnel campaign architecture (cold / warm / retargeting)
• Creative testing & scaling frameworks
• Advanced tracking systems (Meta Pixel, CAPI, events, UTM discipline)
• KPI-driven optimization (CPL, CPA, ROAS, conversion rate)
• Strategy-driven marketing systems
• Full-funnel campaign architecture (cold / warm / retargeting)
• Creative testing & scaling frameworks
• Advanced tracking systems (Meta Pixel, CAPI, events, UTM discipline)
• KPI-driven optimization (CPL, CPA, ROAS, conversion rate)
• Data-driven decision-making and performance analysis
Official Meta Certifications
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Professional Recognition
• Judge / Contributor in international business awards (Globee Awards)
• Author of research work in marketing and digital strategy
• Member of international digital marketing association (ECDMA)
• Judge / Contributor in international business awards (Globee Awards)
• Author of research work in marketing and digital strategy
• Member of international digital marketing association (ECDMA)
Core Expertise
Strategy
• Full-funnel performance marketing systems
• Marketing strategy & campaign architecture
Tracking & Analytics
• Meta Pixel, CAPI, event tracking
• UTM systems & attribution setup
Optimization & Scaling
• KPI-driven optimization (CPL, CPA, ROAS)
• Creative testing & scaling frameworks
Audience & Funnels
• Audience segmentation (custom audiences, lookalikes)
• Landing page & offer optimization
Systems & Operations
• CRM alignment & lead processing systems
• Reporting systems & performance dashboards
Strategy
• Full-funnel performance marketing systems
• Marketing strategy & campaign architecture
Tracking & Analytics
• Meta Pixel, CAPI, event tracking
• UTM systems & attribution setup
Optimization & Scaling
• KPI-driven optimization (CPL, CPA, ROAS)
• Creative testing & scaling frameworks
Audience & Funnels
• Audience segmentation (custom audiences, lookalikes)
• Landing page & offer optimization
Systems & Operations
• CRM alignment & lead processing systems
• Reporting systems & performance dashboards
Project Overview
Performance marketing strategy that delivered over 50% revenue growth within 4 months by restructuring the client’s acquisition system and implementing a full-funnel approach. The project focused on aligning marketing, sales processes, and analytics into a unified, scalable growth system.
Officially recognized by the TITAN Business Awards committee for outstanding performance and international impact.
My Contribution
• Performance marketing strategy & growth architecture (Meta Ads)
• Full-funnel system design & testing framework
• Advanced tracking implementation (Pixel, CAPI, events, UTM discipline)
• Integration of marketing with sales processes & conversion optimization
• Data-driven scaling based on
revenue KPIs
• Reporting systems & decision-making dashboards
Performance marketing strategy that delivered over 50% revenue growth within 4 months by restructuring the client’s acquisition system and implementing a full-funnel approach. The project focused on aligning marketing, sales processes, and analytics into a unified, scalable growth system.
Officially recognized by the TITAN Business Awards committee for outstanding performance and international impact.
My Contribution
• Performance marketing strategy & growth architecture (Meta Ads)
• Full-funnel system design & testing framework
• Advanced tracking implementation (Pixel, CAPI, events, UTM discipline)
• Integration of marketing with sales processes & conversion optimization
• Data-driven scaling based on
revenue KPIs
• Reporting systems & decision-making dashboards
Titan Business Awards – Gold Winner
Category: Marketing – Marketer of the Year
Year: 2026
Category: Marketing – Marketer of the Year
Year: 2026
View Official Listing
Project Overview
Performance marketing campaign focused on measurable revenue growth. I led the strategy, campaign architecture, and measurement setup to ensure reliable tracking and scalable optimization.
My Contribution
• Performance marketing strategy (Meta Ads)
• Full-funnel structure & testing plan
• Measurement & tracking
(Pixel, CAPI, events, UTM discipline)
• Optimization & scaling based on KPI performance
• Reporting & decision dashboards
Performance marketing campaign focused on measurable revenue growth. I led the strategy, campaign architecture, and measurement setup to ensure reliable tracking and scalable optimization.
My Contribution
• Performance marketing strategy (Meta Ads)
• Full-funnel structure & testing plan
• Measurement & tracking
(Pixel, CAPI, events, UTM discipline)
• Optimization & scaling based on KPI performance
• Reporting & decision dashboards
Vega Digital Awards - Silver Winner
Category: Digital Marketing (Campaign) - Marketing Effectiveness
Year: 2025
Category: Digital Marketing (Campaign) - Marketing Effectiveness
Year: 2025
View Official Listing
Contact & Links
