Yelena Kovalenko


Performance Marketing Strategist

& Digital Growth Expert

Helping businesses build scalable marketing systems

and drive predictable revenue growth


6+ years of experience

Meta Certified Professional (5+ certifications)


Recognized internationally

for marketing excellence and performance-driven growth


TITAN Business Awards 2026 - Gold Winner

Vega Digital Awards 2025 - Silver Winner

About

I am a performance marketing strategist with over 6 years of experience specializing in building full-funnel systems that drive measurable and scalable business growth.

My work focuses on aligning marketing, analytics, and sales processes to ensure consistent lead generation, improved conversion rates, and long-term revenue growth.

I have managed campaigns across
e-commerce, beauty, healthcare, education, B2B, and manufacturing sectors, implementing advanced tracking systems and data-driven optimization strategies.
My Approach

• Strategy-driven marketing systems
• Full-funnel campaign architecture (cold / warm / retargeting)
• Creative testing & scaling frameworks
• Advanced tracking systems (Meta Pixel, CAPI, events, UTM discipline)
• KPI-driven optimization (CPL, CPA, ROAS, conversion rate)

• Data-driven decision-making and performance analysis

Official Meta Certifications
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Professional Recognition

• Judge / Contributor in international business awards (Globee Awards)
• Author of research work in marketing and digital strategy
• Member of international digital marketing association (ECDMA)
Core Expertise

Strategy
• Full-funnel performance marketing systems
• Marketing strategy & campaign architecture

Tracking & Analytics
• Meta Pixel, CAPI, event tracking
• UTM systems & attribution setup

Optimization & Scaling
• KPI-driven optimization (CPL, CPA, ROAS)
• Creative testing & scaling frameworks

Audience & Funnels
• Audience segmentation (custom audiences, lookalikes)
• Landing page & offer optimization

Systems & Operations
• CRM alignment & lead processing systems
• Reporting systems & performance dashboards

Project Overview

Performance marketing strategy that delivered over 50% revenue growth within 4 months by restructuring the client’s acquisition system and implementing a full-funnel approach. The project focused on aligning marketing, sales processes, and analytics into a unified, scalable growth system.

Officially recognized by the TITAN Business Awards committee for outstanding performance and international impact.

My Contribution

• Performance marketing strategy & growth architecture (Meta Ads)
• Full-funnel system design & testing framework
• Advanced tracking implementation (Pixel, CAPI, events, UTM discipline)
• Integration of marketing with sales processes & conversion optimization
• Data-driven scaling based on
revenue KPIs
• Reporting systems & decision-making dashboards

Titan Business Awards – Gold Winner

Category: Marketing – Marketer of the Year
Year: 2026

View Official Listing

Project Overview

Performance marketing campaign focused on measurable revenue growth. I led the strategy, campaign architecture, and measurement setup to ensure reliable tracking and scalable optimization.

My Contribution

• Performance marketing strategy (Meta Ads)
• Full-funnel structure & testing plan
• Measurement & tracking
(Pixel, CAPI, events, UTM discipline)
• Optimization & scaling based on KPI performance
• Reporting & decision dashboards


Vega Digital Awards - Silver Winner

Category: Digital Marketing (Campaign) - Marketing Effectiveness
Year: 2025

View Official Listing

Contact & Links

Email:

yelena.kovalenko.marketing@gmail.com


LinkedIn:

https://www.linkedin.com/in/yelena-kovalenko/

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